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Good marketing means understanding your customers and what they need/want before you offer them anything, then offering that in the best possible way.
Bad marketing means pushing products without necessarily understanding what the customer wants or needs .
What is Good Marketing?
Marketing strategy shows how you're going to use your 4 Ps - product, promotion, price and place, to improve your business results.
Your marketing strategy should answer these 4 questions: what you are going to sell, how you are going to price it, where potential customers will be able to find your products and how you are going to promote it.
On the top of that, it should contain goals you want to achieve so that you're able to see how effective your strategy is.
What is Great Marketing?
Great marketing activity pushes boundaries. It breaks into places you wouldn’t expect. It makes a habit of something completely new. It is disruptive, unexpected and imaginative. It uses the latest technology seamlessly and for smart targeting.
Great marketing is hard work to get approved. Someone senior thought it would never work and someone wouldn’t sign off the budget.
It is highly effective, creating records for conversions and considerations and sales. It is not expensive. It is noisy, well placed and shouts far louder then it should have.
Great marketing isn’t robust strategy and a 360 campaign. That’s a given. Great marketing does something else.
